INDUSTRY:
Art & Design
YEAR:
2025
EXPERIENCE:
Graphic Design
Branding & Identity Design Concept
about.
Riveri is a futuristic fashion brand concept inspired by cyberpunk aesthetics. The project explores a bold visual identity, including logo design, typography, color palette, and business card mockups, aimed at creating a unique and forward-thinking brand experience.
Concept & Branding.
For Riveri, a futuristic fashion store, I wanted to create a bold and distinctive brand identity. After careful research into futuristic fashion and cyberpunk aesthetics, I developed a moodboard that guided the visual direction.
I defined a color palette and chose the typeface Planet Kosmos, ensuring each element communicated a modern, futuristic vibe. The goal was to craft a visual identity that felt unique, forward-thinking, and cohesive, while reflecting the edgy nature of the brand.
Logo & Collateral Design.
The logo was created through iterative sketching on my tablet, exploring multiple ideas until reaching the final version. I produced black, white, and outlined versions in Adobe Illustrator, then rendered a 3D logo in Adobe Dimensions. Background removal and final refinements were done in Photoshop to ensure versatility across applications.
The visual identity was extended to the business card design, with front and back layouts created in Figma. The design maintained the cyberpunk/futuristic theme, highlighting the logo as the main focal point while keeping the overall look bold and visually striking. Finally, I used provided asset mockups to showcase the finished designs in a realistic context.
