INDUSTRY:
Art & Design
YEAR:
2023
EXPERIENCE:
UX/UI Design
FairPlay Digital: Website Design
about.
FairPlay Digital’s website presents a modern, user-focused experience that reflects the agency’s expertise in digital marketing and creative strategy. Through clear structure, engaging visuals, and informative content, it highlights the brand’s services, values, and commitment to helping clients grow with confidence and clarity.
UX Design Process.
The UX design focused on creating a logical, effortless navigation experience where users can quickly find key actions—such as contacting the company, downloading the whitepaper, or scheduling a call.
Key steps in the process:
User Flow Mapping:
The flow starts at the Home Page, leading users toward core actions like viewing services, changing language, or accessing contact information. A decision point ensures that users who wish to contact the company directly can do so seamlessly.Efficiency & Clarity:
Each path minimizes clicks and avoids confusion by clearly differentiating between direct communication (sending messages, scheduling calls) and informational navigation (exploring services or viewing details).Consistency Across Pages:
Navigation bars and calls-to-action remain visible throughout the journey, reinforcing continuity and accessibility.Goal:
Reduce friction and increase engagement by guiding users toward completing actions intuitively.
UI Design Approach.
The UI design merges modern minimalism with professional clarity, using a cool-toned palette and clean typography to build trust and enhance legibility.
Visual Language:
Color Palette:
A dynamic range of blues:#005CFF,#0552D9,#347DFF, and#03B6FCestablishes a sense of credibility, innovation, and calm. White accents maintain balance and space.Typography:
Titles: Poppins — bold, geometric, and confident, ensuring strong hierarchy and readability.
Body Text: Inter — clean and neutral, ideal for digital readability and clear communication.
Design Choices:
Generous white space and structured grids to emphasize content flow.
Rounded buttons and soft drop shadows to create a friendly, approachable aesthetic.
Outcome:
A sleek, consistent interface that visually reinforces reliability and user confidence, making navigation intuitive while maintaining the brand’s polished, trustworthy image.
