INDUSTRY:
Art & Design
YEAR:
2025
EXPERIENCE:
UX/UI Design
ECOTIC: Website Design
about.
ECOTIC is an interactive dashboard platform designed to raise environmental awareness among Tunisian citizens. It promotes sustainable habits through educational content, DIY tips, a map of ecological points of interest, and a local eco-market. The platform was created following a user-centered design process including interviews, mind mapping, personas, journey maps, and user flows. The interface follows eco-design principles, ensuring clarity, low energy usage, and accessibility.
UX Design: Research & Strategy.
Project Overview:
Ecotic is a sustainable platform designed to help users make environmentally conscious choices. The goal was to create an intuitive and engaging experience that encourages eco-friendly habits.
User Research:
Conducted surveys and interviews to understand user motivations and pain points around sustainable living.
Created personas and user journeys to identify key touchpoints and challenges.
Information Architecture & Wireframes:
Designed sitemaps and user flows to organize content logically.
Developed low-fidelity wireframes to test layout, navigation, and usability.
Key Takeaways:
Users valued simplicity and clarity.
Highlighting eco-friendly benefits increased engagement and motivation.
UI / Visual Design: Look & Feel.
Branding & Visual Identity:
Developed a clean, modern aesthetic aligned with sustainability values.
Defined color palette, typography, and iconography for consistency.
High-Fidelity Designs:
Created polished screens showcasing the final user interface.
Focused on clarity, accessibility, and visual hierarchy to enhance usability.
Design System & Components:
Defined reusable UI elements: buttons, forms, cards, and navigation components.
Maintained visual consistency across the platform.
Impact:
The final UI effectively supports users in making sustainable choices with minimal friction.
Positive user feedback confirmed clarity, usability, and visual appeal.
